Recently, Wix launched a new feature for all its members, Wix’s SEO Wiz. The tool is a step-by-step guide for businesses to help improve their Google rankings, drive more traffic to their websites, and perform better in the realm of SEO in general.
With so much emphasis on SEO, many site owners wonder if the SEO Wiz can really do all that it promises. Let's take a closer look at this involved tool, along with how it works, and who can benefit.
Wix’s SEO Wiz & What it Does
The SEO Wiz analyzes your website, identifies where it lacks in terms of search engine optimization, and draws up a plan for how to improve your rankings. The tool then offers you a step-by-step checklist that's basically an outline of exactly what you have to do to get better results. It offers useful tips such as how to improve your rankings by tweaking elements like your meta tags, URLs, and heading tags. The wizard will walk you through important SEO strategies like using hyperlinks and keyword phrases properly, choosing the right keywords, and adding tags to images. Additionally, Wix gives business owners an in-depth look at mobile optimization, the future of all commerce everywhere. All the while, the tool links you to articles and resources that offer you a closer, more in-depth look at the various topics it’s discussing.
One of the nicest parts of this tool is that in addition to handing you the recipe for success, the SEO Wiz also shows you exactly how to do it in the Wix editor. For example, let’s say the algorithm suggests updating your title with stronger keywords. The tool will follow up this suggestion by showing you how to go to your home page, settings, and specific page title section to edit the title for better SEO. It’s the kind of informative, complete, and exhaustive guide that many business owners lack in today's fast-paced business world.
Here’s a video that offers a good example of how easy the wizard is to implement:
Sounds Good, How Do I Use It?
Getting started with the SEO Wiz is pretty simple. Start by logging in to your Wix account, going to the dashboard, and choosing Improve SEO from the Get Found by Google menu. From there, it’s just a matter of answering a few questions like:
- Business name
Wix asks you about this so that the tool can analyze your business name based on the keywords you select along with other variables to see if you can better optimize your title within your niche. Unless you’re a well-known brand like Coca Cola or Levi's, changing your name most likley won't hurt your business, and it may very well improve your rankings and increase traffic by targeting more appropriate or more popular keywords.
- Location
Adding a location helps your business get found locally, something that will invariably boost your traffic and ROI all around. In addition to boosting your SEO rankings, being listed in Google local business listings will put your business directly in front of the people who are likely to patronize your business the most.
- Keywords
Finally, the SEO Wiz asks for a few relevant keywords and phrases for your industry. The more particular you are with your keywords, the more accurate and applicable the audience traffic will be. If you don't know much about keywords, there are several articles that Wix links to as tutorials. Additionally, the SEO Wiz has a built-in MOZ keyword analytics tool for analyzing which keywords and phrases will help you rank the highest.
Once you’ve added in this information, the bot goes to work analyzing your site pages. When it churns out the report, you can easily go down the checklist, taking care of each issue the wizard found in your sites for a fast SEO boost. Some fixes are as simple as clicking a button. Getting indexed by Google, for example, is literally a one-click process. After that, the website owner will receive an email notification that the site is being indexed. Other steps such as site ranking will take longer. An interesting feature of the wizard is the achievements section where businesses can track their progress and view which ranking achievements they’ve accomplished, making the journey more tangible and the ROI more visible.
Which Sites Will Benefit From the Wiz
According to Wix, anyone can benefit from this tool, whether you’re an expert in SEO or just starting out. While the tool is handy for updating your site quickly and easily, beginners to the world of Ecommerce or SEO will really gain the most from the SEO Wiz. The tutorials, step-by-step process, and helpful tips at every step of the journey are invaluable if you have trouble getting your head around the SEO concepts or even if you just don't have time to invest in learning and implementing smart SEO tactics.
SMB owners will really thrive with this tool since they usually lack the knowhow to do it themselves or the resources to hire a team of dedicated SEO experts to get the job done.
Pricing for Features
The SEO Wiz is completely free for Wix website plan members. Wix does have a range of packages suitable for different business types and sizes. Here’s a quick look at their monthly pricing plans:
Common Errors & How SEO Wiz Solves Them
The SEO Wiz is a smart tool for small businesses who are having trouble getting seen. Sometimes, it just takes a small tweak to make a big difference in web traffic or SEO rankings. If you aren't aware of these tweaks, though, you can't make them and improve your site. Wix’s SEO Wiz is helpful for solving common website issues like:
- Not having a mobile-optimized site
- Missing important tags
- Using the wrong keywords
- Not including good content
The SEO Wiz solves each of these problems by analyzing your pages, seeing where the holes in your website are, and recommending the best course of action for fixing them. Through systematic, step-by-step, and comprehensive planning, Wix helps the little guys solve business problems quickly and efficiently.
Troubleshooting the SEO Wiz
Even the best software has issues sometimes. Here are some issues that users have had with Wix’s SEO Wiz and how to solve them:
Issue: Page is not getting picked up by the Wiz
If you have a page that you’d like analyzed but it’s not being recognized, it might be a page that the wizard doesn’t see it. The following pages are not actually visible:
- Pages that are hidden from your site menu
- Pages that are hidden from search engines
If you want one of these pages to be analyzed, you’ll need to make them visible so the software can pick them up.
Issue: Error message when connecting a page to Google
Sometimes you’ll receive an error message while trying to get your site indexed by Google. If so, try:
- Removing any adblocker extensions from your browser
- Clearing browser cookies
- With the Google pop up window open (after you click to connect to Google), check that you have given Wix permission by pressing Allow.
You can also check that third-party cookies and site data aren’t blocked by going to the Google settings--->Advanced Settings--->Content Settings--->Cookies
Issue: Wiz doesn’t recognize business name/location
This happens if you are entering a different name/location from the one you originally used to open the account. Check that you entered your information correctly. If you want to add or change a location/business name, go to the General Info section in your Wiz settings. You can also leave this section empty if you don't want to be associated with a location.
By utilizing this tool, SMBs can really get an edge in the competitive business world of today and see real improvements in SEO rankings and higher-quality web traffic for higher conversions.
